The Daylight ARC c1 has become a huge success for us. As we continue to hand craft each frame for our special customers, Daylight Cycle Co. family owes a lot of thanks and gratitude to our hard working Daylight Factory and Co-Factory Teams and their families.
Each rider is hand selected. It's not easy being a factory rider for Daylight. There are high expectations that go beyond what happens on the track and at the pit area. How they conduct themselves outside the race is equally important for the Daylight brand image. More importantly, riders have a responsibility to each Daylight sponsor. In the branding world, we would call each rider a Daylight Cycle Brand Evangelist. (That's another topic for later...)
To help them succeed in their Daylight career, our branding agency NeedThree will be building dedicated bio pages for each Factory Rider on the Daylight Cycle website. You can look at a general bio, BMX lifestyle photos, and videos. Here are just a few rider links to get you acquainted. More to come soon...Let's see daylight!
#seeingdayling #arcc1 #seeyourselfwinning #bmxlife